Published inWellhub Tech Team (formerly Gympass)Not translation. Localization, please.More than translating content, we need to make it meaningful in different contexts.Apr 27, 2021Apr 27, 2021
Published inUX Collective 🇧🇷Tradução, não. Localização!Mais do que traduzir conteúdos, precisamos fazer com que eles tenham sentido em diferentes contextos.Apr 22, 2021Apr 22, 2021
Published inWellhub Tech Team (formerly Gympass)Building a glossary: the importance of a collaborative constructionMore than identifying terms and their meanings, we need to understand what they mean in people’s daily lives.Oct 15, 2020Oct 15, 2020
Published inUX Collective 🇧🇷Criando um glossário: a importância da construção colaborativaMais do que identificar termos e seus significados, precisamos entender o que eles significam na rotina das pessoas.Oct 8, 2020Oct 8, 2020
Published inWellhub Tech Team (formerly Gympass)More important than creating a Content Guide, is evangelize the people that will use it.When I first got to Gympass, creating text was everyone’s job. But when something is everyone’s responsibility, at the end, it’s no ones.Nov 25, 20191Nov 25, 20191
Published inUX Collective 🇧🇷Mais importante do que criar um Content Guide é evangelizar as pessoas que vão consumi-loQuando cheguei aqui no Gympass, criar texto era um trabalho de todos. Mas quando alguma coisa é responsa de todo mundo, no final das…Nov 14, 20191Nov 14, 20191
Published inWellhub Tech Team (formerly Gympass)From creative copywriter to UX Writer. Why did I decide to change?For those who do not know me, I come from over a decade in the creative writing of major advertising agencies. And what I can say is that…Oct 28, 2019Oct 28, 2019
Published inUX Collective 🇧🇷De redatora criativa a UX writer — por que resolvi mudar?Pra quem não me conhece, eu venho de mais de uma década na redação criativa de grandes agências. E o que eu posso dizer é que tava tudo…Oct 11, 20193Oct 11, 20193
Published inWellhub Tech Team (formerly Gympass)Easing growing pains with UX WritingHave you heard that growing up hurts? Well, the so-called growing pain is common, especially between 3 and 8 years old. Even doctors…Sep 3, 2019Sep 3, 2019
Published inUX Collective 🇧🇷Atenuando as dores do crescimento com UX WritingJá ouviu dizer que crescer dói? Bem, a chamada dor do crescimento é comum, especialmente entre 3 e 8 anos de idade. Inclusive, os médicos…Aug 12, 2019Aug 12, 2019
